Sales training, automated

A sales trainer for every rep. Built from your calls.

Build your playbook in an afternoon. Help every rep master it with feedback, praise, and drills from real conversations.

Get started See how it works
Coaching Brief — This Week 3 reps
Needs reps Rep A — 4 calls this week
Build more reps on budget discovery
Budget conversation is still landing late. Three drills queued. Last session showed improvement on stage transition.
Sharp Rep B — 6 calls this week
Strong objection handling on install time
Crisp reframe on the install timeline objection. Closes after it in 4 of 5 attempts. Worth adding to the playbook for everyone.
Building Rep C — 5 calls this week
Discovery up, close still rushed
Discovery quality keeps climbing. Closing sequence still skips confirmation of next step. One drill assigned this week.
The problem

Training tools don't coach.
Coaching tools don't train.

LMS / Training tools

  • Pre-built modules. Fairy-tale scenarios.
  • Content nobody opens.
  • Six-month rollouts before anyone sees value.
  • No connection between training and what actually happens on calls.
+

Conversation intelligence (Gong, etc.)

  • Watches every call. Tells you the sentiment.
  • Hands you the transcript. Wishes you luck on the coaching.
  • No training layer. No playbook. No onboarding path.
  • $130K contracts. Built for enterprise RevOps, not managers.

SalesComp is the training your reps actually run. Built from your real conversations. Practiced through drills tied to your playbook. Reinforced with feedback after every call.

The platform

Four things managers do.
One system that runs them.

Stop ramping reps from a 40-slide deck nobody opens.

New hires get the playbook, watch real calls from the team, and run drills built from actual conversations. Most managers cut ramp time in half.

  • Onboarding path built from your actual process, not a template
  • Reps practice against your methodology, not generic scenarios
  • SOPs, objection responses, and battle cards distributed on day one
  • Track ramp progress by rep, by stage, by meeting type
Rep Onboarding — Week 1 Checklist
SOP reviewed Complete
Objection drill — pricing Complete
Discovery call — feedback received 1 of 3
Battle card: Competitor A Not started
First 1-on-1 scheduled Thu 2pm
Ramp Progress
42% — Day 4 of 14

Sit down for one intake session. Leave with a full playbook.

Walk through how you sell. Your playbook generates with the stages, mandatory questions, objection rebuttals, and battle cards already filled in. Refine in chat. Ready to distribute by end of day.

  • Intake session pulls out the methodology you already have in your head
  • Stages, qualifying questions, objection rebuttals, and battle cards filled in
  • Refine in a chat thread until it reads exactly how you'd teach it
  • Distribute to the team the same afternoon
SOP Builder — Discovery Stage
Stage 2 — Discovery 4 required questions
Establish pain before proposing a solution. Rep must confirm budget, timeline, and decision-maker before transitioning.
Objection: "We're already using X" Rebuttal locked
"Makes sense — what's the one thing you'd change about what you have today if you could?"
Battle Card: Competitor A 3 differentiators
Lead with install timeline and warranty. Avoid direct price comparison until Stage 4.
Refine in chat...

Reps practice the conversations they actually have.

Objection drills built from real calls. Battle card recall. Discovery card runs. Praise when the playbook lands. Feedback when it doesn't.

  • Drills built from the objections and moments in your actual call history
  • Praise surfaced when a rep executes well on a specific skill
  • Targeted feedback tied to the specific moment it happened
  • Progress tracked by skill area, not just completion rate
Drills — This Week
Objection: Budget timing Done
3 reps completed
Discovery: Qualification sequence In progress
Rep A — 2 of 3 rounds
Battle card: Competitor A Queued
Assigned to 2 reps
Praise from last call
Rep B landed the install timeline reframe at 14:32. Clean execution. Worth sharing with the team.

Walk into your week with a list.

Which rep needs more reps on which part of the playbook, with the call moment to pull up. Coaching that's actually grounded in what happened.

  • Weekly brief per rep, generated from call data
  • Specific call moments referenced, not generic observations
  • Feedback tied to your methodology, not off-the-shelf advice
  • 1-on-1 prep takes 3 minutes instead of 30
This Week's 1-on-1 Prep
Rep A Needs reps
Focus: budget qualification. Tuesday's call at 14:32, moved to solution before establishing budget. Same pattern across 3 calls this week. Run the qualification drill before next discovery call.
Rep C Building
Discovery quality is climbing. Closing sequence still rushes confirmation of next step. One 10-minute drill will fix it. Reference Friday's call at 22:10.
Rep B Sharp
Standout week. Share Monday's call with the team. Budget qualification and timeline objection handling both above benchmark. Positive 1-on-1 this week.
Setup

Three steps. One afternoon.

01
15 minutes
Build your playbook.

Intake session generates your stages, objections, battle cards, and drills. Refine in chat. Done before lunch.

02
Every week
Help reps practice it.

Reps run drills built from real conversations. They get praise when it lands. Feedback when it doesn't.

03
Every Monday
See where reps need reps.

A coaching brief shows you which rep needs work on which part of the playbook, with the call moments to pull up.

What teams do in the first 30 days

From the field.

Playbook

Built the full discovery playbook in the first session and shared it with the team by end of day.

Home services manager, 6-rep team
Practice

Surfaced the same closing-step skip across 4 of 5 reps in week one. Built a drill for it. Next week, two reps had stopped skipping it.

Insurance inside sales, 4-rep team
Ramp

New hire ramped in three weeks instead of the usual eight. Worked through the assigned drills daily and reviewed feedback on every call.

Solar inside sales, 8-rep team
vs. Alternatives

Built for what the others skip.

SalesComp Gong / CI toolsWatches calls. Doesn't train. LMS / Training toolsTrains. From someone else's content.
Build a playbook in a day ✓ — Manual. Weeks of work.
Train from your real conversations ✓ — Hypothetical scenarios only
Reinforce what's working, refine what isn't ✓ Dashboard to interpret yourself —
Practice through drills tied to your playbook ✓ — Generic drill templates
See where each rep needs reps ✓ After you interpret the data —
Ask your call history anything In development Enterprise only, $130K+ —
Questions

What managers usually ask.

Then this captures it, distributes it, and helps every rep master it. The intake session works from your existing material. Whether it lives in a Google Doc, a deck, or just in your head, the intake pulls it out. You edit the output. Nothing gets overwritten.
An afternoon for the playbook. Drills start the same week. Coaching insights start as soon as calls flow in. Most teams are fully running by end of week one.
They run drills and review feedback on their calls. About 20 minutes a week. Calls flow in automatically once the call source is connected. This is primarily a manager tool. Rep access is additive.
That's the most common case. The intake session is structured to pull it out. You don't write anything. We ask about your stages, qualification criteria, how you handle specific objections, what separates your top rep from your average one. Your answers become the playbook.
Gong watches calls and hands you the transcript. SalesComp helps your reps actually master the conversations Gong shows you. Gong also has no training layer. No playbook, no drills, no onboarding path. And Gong's enterprise pricing starts around $130K. SalesComp is built for the manager running a real team, not an enterprise RevOps function.
Between your CRM and your reps. We don't replace either. We make the methodology you taught them actually run. Call data flows in, feedback and drills flow out, and your coaching brief tells you what to do about it on Monday morning.
Yes. SalesComp works on any transcript source: phone recordings, Zoom transcripts, Plaud device recordings from in-person meetings. If your reps are field-based, we ship a recorder so you can capture conversations without changing anyone's workflow. Mention it on your intake call.

Your reps want to be coached.
Give them a trainer that never leaves.

One afternoon to set up. Coaching briefs and drills by end of week one.

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